Why does your business need search engine marketing services?
Search Engine Marketing Services or SEM Services are the fastest way to get your website on top of search pages and bring targeted traffic to your website 24/7. With more than a billion websites and over 3.5 billion searches per day on Google alone, consumers are searching for reviews, content, products, services, etc. Therefore, it has become all the more important for your website to be displayed on the top of the search page in order to reach out to prospective customers. Search Engine Marketing Services (SEM) involves a set of activities to promote one’s website so that the visibility of the website increases in search engine results.
Planning & Strategy
At EsbeyTecnology, as a PPC company in Hosur, we believe in offering search engine marketing services in combination with our SEO strategies to bring about distinct results. SEM shouldn’t focus solely on PPC advertising (Pay per Click) but should complement the SEO efforts put in to make the website appear organically on SERP’s. We use SEM or PPC services to successfully select users on search engines through targeted ads including Google Adwords and redirect them to a fully optimized page, which is engaging, and user-friendly.
So by investing more time and effort in optimizing your website, you become not only organically relevant to searches but also get better results on PPC campaigns. Higher CTR, lower bid rates, and more conversions are the results of great PPC campaigns. The traffic attracted is also- more focused, more committed, and more desirous of your services. Our process involves doing extensive keyword analysis, studying the competition, and then arriving at a campaign idea and structure. Campaign tracking is done on a regular basis, to give your company a convincing edge in paid results.
Difference Between Pay Per Click Ads & Search Engine Optimization
PAY PER CLICK ADS
- Generates Paid Traffic to your website.
- It is paid.
- Helps in generating more leads / potential customers.
- Is the art and science of optimizing ads.
- Has great results in short term.
- It is easy to come on top in a short time.
SEARCH ENGINE OPTIMIZATION
- Generates organic traffic to your website.
- It Is Free.
- Helps in increasing your website’s visibility in SERPs.
- Is the art and science of optimizing a website for ranking well.
- Takes a longer time for results.
- It is not so easy to come to the top position in a short time.